Improve Participant Retention
As you know, keeping a participant involved in your peer-to-peer events year over year isn’t always easy. But by adding mobile technology to the day of your event, it can be! We find that by creating a smoother and more efficient day-of experience, you can create a lasting impression and ensure higher participant retention rates.
Use Mobile Technology to Create a Positive Experience from the Start
Here’s how you can use mobile technology to create a positive experience from the start, leaving participants with a positive impression that lasts:
Event Day Donor Retention
What is your strategy for using a peer-to-peer event to grow your donor base? Do you have a protocol to engage and retain first-time participants? Or do the majority of these people end up being “one and done” – engaged for the day but not for the future? In our experience, we’ve found that organizations often feel forced to choose the latter.
[Guest Post] Got Technology Blind Spots? Ask These 8 Questions Before the Demo!
![[Guest Post] Got Technology Blind Spots? Ask These 8 Questions Before the Demo!](https://www.grassrootsunwired.com/media/blog-post-website.png)
Choosing a new software platform for your nonprofit can cause lots of stress. But, in my experience, there’s one part of the process that especially makes nonprofit accidental techies freak out a little bit.
There are three key phases to choosing a new software platform:
Canvassers Interactions – 3 Tips
Whether door-to-door fundraising or advocacy work, it is imperative that your canvassers have the tools they need to engage subjects and keep the conversation moving forward. If your canvassers fail to engage potential supporters, your run the risk of not meeting your orgs. goals. Here are 3 tips to ensure your canvassers are having meaningful, on-point conversations and gathering the information you need to succeed:
Paperless Registration
Eliminate Paper and Save Hours on Post Peer-to-Peer Event Reconciliation
Setting the scene:
So you’ve just completed a successful peer-to-peer event (congratulations!) and naturally you’re completely drained. The night before your event was a late night of last-minute event prep, course setup, volunteer organizing and restless sleep. And as race morning goes, the alarm clock went off well before the sun.
Offline Payments
Imagine you are in the field, engaging your supporters face to face. Someone is ready to make a donation to your cause; you go to process their credit card and notice that you don’t have cell service or WiFi. With the Grassroots Unwired mobile solution you can still securely process this credit card payment, even when offline.
How are we able to do that?
3 Peer-to-Peer Fundraising Takeaways – BBCon 2018
This year Grassroots Unwired brought their biggest team yet to Blackbaud’s annual customer conference in Orlando, Florida.
Just in case your head is still spinning from attending inspirational keynotes, product roadmap sessions and intensive report-building sessions, we distilled the top three takeaways for peer to peer fundraisers:
- A trend that may continue into 2019 is a shift toward walk events. While running, cycling and endurance fundraising events have seen a decrease in revenue since 2012, walk events have actually grown 5% in the same time period. This shift is most likely due to a walk event’s accessibility, which allows team captains to recruit more supporters per event and ultimately, raise more funds.
- Millenials are moving away from traditional donation channels, (think: giving to institutions via planned giving) to DIY and crowdfunding which are typically not event-based or driven by the organization. Only 18% of fundraisers want to support national causes showing a significant downmarket shift.
- Peer-to-Peer fundraising still beats the ROI of traditional fundraising efforts like direct mail and email for acquisition of new donors. Events in particular can be a great opportunity to galvanize your supporters and engage them year over year to cultivate them into your top donors.
If you missed checking out our sponsor booth, you can learn more about our integration with Blackbaud here.
– Written by Cynthia León, Grassroots Unwired VP of Business Development