The key to creating societal change today is advocacy. Speaking up on behalf of a group that is directly affected by an issue happens at all levels, but the most important influences often begin at the grassroots level, through community advocacy campaigns.
Whether you care about climate change, a woman’s right to govern her body, or stopping reactionary Republicans from eroding even more of our democratic norms, elections matter as much as they ever have, and the field programs in support of great candidates are a critical part of swaying public opinion and winning elections. When you hire a vendor to knock doors and speak with voters, you are entrusting them with potentially millions of dollars. But more than that, you’re counting on them to make the difference in close elections with vast consequences for your stakeholders and constituents. So you must ensure accountability and visibility.
How do we know what is occurring in the field on a get out the vote (GOTV) or persuasion campaign? The truth is: we don’t. Most field vendors can present precise stats for things like attempts, voter preferences, and universe penetration. Most work hard to deploy a well-trained team of canvassers who are motivated by the mission. There is too much at stake not to have the highest levels of accountability for field programs, but when even the most reputable vendors are knocking tens of thousands of doors per day, it is impossible to have experiential quality control.
Grassroots Unwired was founded by campaigners with a long experience managing electoral field campaigns. We know from firsthand experience how hard it is to guarantee your plans are being followed precisely in the field. When we created Grassroots Unwired for cutting turf, supervising field teams, and managing millions of data points and moving them seamlessly between your CRM and the voter file, we made sure top notch accountability tools were there from the start.
Ready to learn how Grassroots Unwired can improve the efficacy of your field program with greater accountability? Schedule a 30-minute informational session.
No matter what you are using Grassroots Unwired for, Grassroots Unwired provides tablets, software, and wireless data connectivity. There is a set-up fee to get started, and then pricing varies by how you use Grassroots Unwired. Grassroots Unwired costs an extra $0.07 per knock on average as compared to free solutions – that’s a 1% price increase for the average field program. And the peace of mind in knowing that your field teams are where they are supposed to be and doing what they are supposed to be doing? Priceless.
Schedule your 30-minute informational session now and lock in Grassroots Unwired for your fall campaign. The stakes are too high not to be at your best.
Advocacy happens at all levels, and while the news might report primarily on movements happening at the national level, much of the most important advocacy work begins at the grassroots level in individual communities. Through community advocacy campaigns, grassroots groups and other advocacy organizations can leverage their communities to tackle issues that strike close to home and make a tangible difference.
Political campaigns have evolved dramatically over the past few years, and today, modern campaigns require modern software solutions to connect with voters. To meet these changing needs, there are a variety of political campaign software solutions available, though with such a large section of choices, it can be difficult to determine which one is right for your campaign.
Events are a core part of most nonprofit organizations and advocacy groups’ fundraising strategies. Bringing your supporters together is an opportunity to create a visibility event that will bring attention to and raise additional revenue for your cause, and it’s also a chance to let your supporters interact with each other, have fun, and even form a community around your cause.
Grassroots advocacy campaigns gather their strength from bringing people with shared concerns together to fight for a common cause. However, even the most well-connected advocacy groups won’t be able to reach out to every individual who might be interested in their mission.
Fortunately, advocacy groups can leverage their supporters’ personal networks, find new supporters, and increase their revenue in the process. They can accomplish this by running a peer-to-peer fundraising campaign.
Over the past year, parks and recreation centers have gotten better and better at pivoting their programs to meet their community’s needs and the current health regulations. Despite your ability to successfully adjust programs, your community organization might find the continued uncertainties of the future daunting, especially when it comes to planning events and improving participant retention.
When a donor joins your organization’s membership program, they are making a concrete pledge of loyalty and support. These members are in it for the long haul, and they pay recurring dues so they can have access to all the special opportunities, resources, and events that your nonprofit has to offer. Failing to provide these benefits can be a costly error.
Grassroots campaigns are built by passionate individuals coming together to make a difference for their communities. However, even the smallest grassroots advocacy campaigns have evolved in recent years, relying on new strategies to spread awareness and attract supporters.
Successful grassroots advocacy campaigns rarely come together without dedicated organization and planning. Whether your goal is to educate the public or persuade elected officials to a certain way on upcoming legislation, you’ll need the right resources and strategies backing your campaign. Today, for most grassroots campaigns, those resources and strategies revolve around technology.
Picture this: Your local lawmaker is slated to vote on an issue. The vote relates directly to your nonprofit’s cause. And you and your supporters want your voices heard.
If you’re in this position, an advocacy campaign is just the thing for you!
But maybe you’re new to the idea of an advocacy campaign or just need a refresher.
Put simply, an advocacy campaign is focused on one overarching goal—to inspire political change through awareness raising and targeted communication to decision-makers who you want to care about your cause. This push for change can be aimed at the local, state, or national level.