Tag Archive donor lifetime

ByGrassroots Unwired

Make Donor Retention a Priority on the Day of Your Event

Make Donor Retention a Priority on the Day of Your Event

What is your strategy for using a peer-to-peer event to grow your donor base? Do you have a protocol to engage and retain first-time participants? Or do the majority of these people end up being “one and done” – engaged for the day but not for the future? In our experience, we’ve found that organizations often feel forced to choose the latter.

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