Let’s be honest, your advertising budget for your peer-to-peer event is never as big as you would like or even need it to be. That’s why collecting data around what ad method is most successful in getting individuals to participate in your event is imperative to ensure you are spending your advertising dollars where it truly counts!
As you know, keeping a participant involved in your peer-to-peer events year over year isn’t always easy. But by adding mobile technology to the day of your event, it can be! We find that by creating a smoother and more efficient day-of experience, you can create a lasting impression and ensure higher participant retention rates.
Here’s how you can use mobile technology to create a positive experience from the start, leaving participants with a positive impression that lasts:
What is your strategy for using a peer-to-peer event to grow your donor base? Do you have a protocol to engage and retain first-time participants? Or do the majority of these people end up being “one and done” – engaged for the day but not for the future? In our experience, we’ve found that organizations often feel forced to choose the latter.