Category Archive Features

ByGrassroots Unwired

3 Things to Know About Building an Advocacy Website

This is a guest post contributed by Ira Horowitz at Cornershop Creative. 

Whether you’re a nonprofit professional with years of experience or a new volunteer for a grassroots-level community group, you know that successful advocacy efforts depend on your group’s ability to mobilize its supporters. The more voices you have calling for change related to your specific cause, the more likely you are to be heard by the stakeholders who hold the power to create that change.  Read More

ByGrassroots Unwired

Improve Your Advocacy Skills: 4 Effective Methods

Grassroots advocacy campaigns require inventive planning, a deep knowledge of the advocacy landscape, and unwavering dedication to your cause. Of course, to make the most of these factors, you’ll also need to have strong advocacy skills and know how to put them to use. 

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ByGrassroots Unwired

Planning a Bikeathon Fundraiser: The Complete Guide

One of the most popular fundraising event types for nonprofits and advocacy groups is a-thon style fundraisers. These types of events ask participants to collect donations from their friends and family based on their ability to do an activity as much as or as long as possible. For example, you’ve probably heard of charity walkathons, and swimathons have grown in popularity.

A bikeathon fundraiser is very similar to a walkathon or swimathon, except that you ask participants to bike a set course to raise funds for your cause. The peer-to-peer fundraising component of a cycle event works the same way: participants share individual fundraising pages with their friends and family, who pledge to donate based on how far their loved one cycles. Read More

ByGrassroots Unwired

Planning and Hosting a Virtual Event: 5 Important Steps

Prior to the pandemic, the majority of nonprofit events were held in person. That was the best way to get face-time with prospective supporters and to raise awareness of important causes. But everything changed in 2020. There was a major scramble from nonprofits and for-profits alike, all trying to move their events from the standard in-person engagement to an online platform. 

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ByGrassroots Unwired

Organizing a Swimathon Fundraiser: The Complete Guide

For many nonprofits and advocacy groups, events are a core component of your fundraising strategy. Fundraising events bring the community together, spread awareness about your cause, and raise money for your organization all at the same time. Some of the most popular fundraising events ask participants to raise money through physical activity—for example, you’ve probably heard of charity walkathons and 5K race events.

But your fundraising events don’t have to be confined to dry land! A swimathon fundraiser will also provide all of the benefits of an athletic event fundraiser. Plus, it will stand out from the walking and running fundraising events that other organizations will likely host, allowing you to attract participants and spread the word about your cause. Read More

ByGrassroots Unwired

Advocacy Software: 14 Top Platforms to Mobilize Supporters

The key to creating societal change today is advocacy. Speaking up on behalf of a group that is directly affected by an issue happens at all levels, but the most important influences often begin at the grassroots level, through community advocacy campaigns.

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ByGrassroots Unwired

Community Advocacy: The Complete Guide to Mobilize Change

Advocacy happens at all levels, and while the news might report primarily on movements happening at the national level, much of the most important advocacy work begins at the grassroots level in individual communities. Through community advocacy campaigns, grassroots groups and other advocacy organizations can leverage their communities to tackle issues that strike close to home and make a tangible difference. 

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ByGrassroots Unwired

Political Campaign Software: 9 Tools to Manage Your Campaign

Political campaigns have evolved dramatically over the past few years, and today, modern campaigns require modern software solutions to connect with voters. To meet these changing needs, there are a variety of political campaign software solutions available, though with such a large section of choices, it can be difficult to determine which one is right for your campaign. 

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ByGrassroots Unwired

Running a Successful 5K Fundraiser: The Complete Guide

Events are a core part of most nonprofit organizations and advocacy groups’ fundraising strategies. Bringing your supporters together is an opportunity to create a visibility event that will bring attention to and raise additional revenue for your cause, and it’s also a chance to let your supporters interact with each other, have fun, and even form a community around your cause.

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ByGrassroots Unwired

The Peer-to-Peer Fundraising Guide for Advocacy Groups

Grassroots advocacy campaigns gather their strength from bringing people with shared concerns together to fight for a common cause. However, even the most well-connected advocacy groups won’t be able to reach out to every individual who might be interested in their mission. 

Fortunately, advocacy groups can leverage their supporters’ personal networks, find new supporters, and increase their revenue in the process. They can accomplish this by running a peer-to-peer fundraising campaign.

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