When a donor joins your organization’s membership program, they are making a concrete pledge of loyalty and support. These members are in it for the long haul, and they pay recurring dues so they can have access to all the special opportunities, resources, and events that your nonprofit has to offer. Failing to provide these benefits can be a costly error.
Grassroots campaigns are built by passionate individuals coming together to make a difference for their communities. However, even the smallest grassroots advocacy campaigns have evolved in recent years, relying on new strategies to spread awareness and attract supporters.
Successful grassroots advocacy campaigns rarely come together without dedicated organization and planning. Whether your goal is to educate the public or persuade elected officials to a certain way on upcoming legislation, you’ll need the right resources and strategies backing your campaign. Today, for most grassroots campaigns, those resources and strategies revolve around technology.
Picture this: Your local lawmaker is slated to vote on an issue. The vote relates directly to your nonprofit’s cause. And you and your supporters want your voices heard.
If you’re in this position, an advocacy campaign is just the thing for you!
But maybe you’re new to the idea of an advocacy campaign or just need a refresher.
Put simply, an advocacy campaign is focused on one overarching goal—to inspire political change through awareness raising and targeted communication to decision-makers who you want to care about your cause. This push for change can be aimed at the local, state, or national level.
As a leader at your advocacy organization, you know the importance of running energetic, dynamic campaigns to build momentum and keep excitement high all the way until election day. Of course, you also know that your volunteers, while dedicated, are a limited resource and their door-to-door canvassing efforts can only cover so much ground during election season. But the right canvassing tips can make those limited interactions much more meaningful.
Effective canvassing has the power to sway elections, expand your organization’s support network, and earn donations that can help further your mission. Canvassing has also transformed over the years in response to new technology and the challenges of COVID-19.
Advocacy has evolved in recent years, and the most successful advocacy campaigns tend to be backed by powerful software solutions such as peer-to-peer fundraising software. Even campaigns that focus on personal, one-on-one conversations like peer-to-peer campaigns stand to benefit from the right fundraising software.
Peer-to-peer fundraising leverages your volunteers’ personal relationships to extend your organization’s audience beyond your usual network of supporters. Research has shown that donors are more likely to contribute to causes their friends and family members advocate for, and nonprofits have responded to the data by launching more peer-to-peer campaigns, up to a 31% increase over last year.
For your organization, this means there are many peer-to-peer fundraising resources available, but also that you’ll need to make the proper investments to ensure your campaign stands out from the crowd. To help your organization get started, this article will explore the basics of peer-to-peer fundraising software and recommend fifteen of our favorite platforms:
The more people that support your cause, the more successful your campaign will be.
The reasons are clear:
Peer-to-peer marketing is a cost-effective way to spread the word about your cause, and grassroots campaigns are uniquely suited towards it.
With all the provider and feature options out there, choosing the right online advocacy software platform for your organization can be overwhelming.
Whether you are hosting a peer-to-peer event or canvassing door-to-door, Grassroots Unwired’s mobile platform enables progressive political and non-profit organizations to gain supporters and donors through face-to-face conversations. We believe our mobile-first technology can be customized and utilized for the greater good. In our years of experience, we’ve also gotten to know the other software providers in the advocacy space.
We know how important it is to find a provider for each of your nonprofit’s needs that offers a suite of scalable features while also remaining within your budget. Luckily, there are a variety of unique advocacy software solutions out there that offer great features at affordable prices.
To get you started with your research to find the best solution, take a look at our personal favorite low-cost advocacy software platforms for nonprofits:
It may be 10 months before election day, but to win, your grassroots efforts need to start now. Using the “social selfie” feature from Grassroots Unwired will allow you to get so much more out of the hard work you are putting in.
With our new “social selfie” feature, effortlessly connect the grassroots support you are getting in the field to your campaign’s social media presence and watch how you can connect and complement these two vital parts of your effort.
According to HUD Exchange, “The Point-in-Time (PIT) count is a count of sheltered and unsheltered homeless persons on a single night in January. HUD requires that Continuums of Care (CoCs) conduct an annual count of homeless persons who are sheltered in emergency shelter, transitional housing, and Safe Havens on a single night.”
This year we’ve partnered with 5 unique organizations to conduct their 2020 Point-in-Time counts, from which we have come up with these 3 tips for conducting a successful count:
We get it! There are a ton of moving parts to managing a successful peer-to-peer fundraising event. It can quickly get overwhelming! Our goal? Make it easier on you, your volunteers and ensure your participants have the best day-of experience. We are transforming the interactions that non-profits and their participants have on the day of their events through our 4EventDay mobile app. And after every event, we continue to ask, “What can we do to make it even better?”