Client Spotlight: Human Rights Campaign

Use Case: Event-Based Member Recruitment and Grassroots Advocacy

The Challenge?

Online advocacy tools are ubiquitous. But what do you do at a huge outdoor social event where you can’t be in front of a computer and connectivity is always dicey plus the pace is super fast and you have multiple locations across the country at the same time?

Human Rights Campaign needed a solution to collect member and supporter information that was safe, secure, accurate, and available on a national level in real-time. It was also important that their new donors were followed-up with and thanked as soon as possible after the interaction at a Pride booth.

Grassroots Unwired worked with HRC to ensure that our platform met every need they had. The “off the chart” numbers they produced this past summer tell the story.
HRC has been using the Grassroots Unwired platform for their street canvassing efforts for about a year now. When the Pride team saw the awesome impact our tech was having on their canvassing numbers, they wanted in.

Use Case: Event-Based Member Recruitment and Advocacy

Between March and November of each year, HRC has a presence at 250 Pride events in 48 states, DC and Puerto Rico. Read More