Category Archive Politics

Investing in Field? Hold Vendors Accountable

Whether you care about climate change, a woman’s right to govern her body, or stopping reactionary Republicans from eroding even more of our democratic norms, elections matter as much as they ever have, and the field programs in support of great candidates are a critical part of swaying public opinion and winning elections. When you hire a vendor to knock doors and speak with voters, you are entrusting them with potentially millions of dollars. But more than that, you’re counting on them to make the difference in close elections with vast consequences for your stakeholders and constituents. So you must ensure accountability and visibility.

How do we know what is occurring in the field on a get out the vote (GOTV) or persuasion campaign? The truth is: we don’t. Most field vendors can present precise stats for things like attempts, voter preferences, and universe penetration. Most work hard to deploy a well-trained team of canvassers who are motivated by the mission. There is too much at stake not to have the highest levels of accountability for field programs, but when even the most reputable vendors are knocking tens of thousands of doors per day, it is impossible to have experiential quality control.

The solution: technology platforms with accountability functions built in.

Grassroots Unwired was founded by campaigners with a long experience managing electoral field campaigns. We know from firsthand experience how hard it is to guarantee your plans are being followed precisely in the field. When we created Grassroots Unwired for cutting turf, supervising field teams, and managing millions of data points and moving them seamlessly between your CRM and the voter file, we made sure top notch accountability tools were there from the start.

Grassroots Unwired:

  1. Tracks canvassers’ movements in real time. If a canvasser is not moving but is entering results, our software flags those entries as worth investigating.
  2. Works whether or not a device has connectivity (store and forward) so there is no excuse for canvassers to stop canvassing.
  3. Unlocks the power of your data. Instead of using limited reports run out of the voter file, you’ll have access to every measurable stage of every interaction. You can conduct everything from time-of-day assessments to person-by-person results analysis and even A/B test messaging in real time.
  4. Builds out real-time war rooms for campaigns so every level of management has the information it needs presented the way it needs, all right at its fingertips.

Ready to learn how Grassroots Unwired can improve the efficacy of your field program with greater accountability? Schedule a 30-minute informational session.

No matter what you are using Grassroots Unwired for, Grassroots Unwired provides tablets, software, and wireless data connectivity. There is a set-up fee to get started, and then pricing varies by how you use Grassroots Unwired. Grassroots Unwired costs an extra $0.07 per knock on average as compared to free solutions – that’s a 1% price increase for the average field program. And the peace of mind in knowing that your field teams are where they are supposed to be and doing what they are supposed to be doing? Priceless.

Schedule your 30-minute informational session now and lock in Grassroots Unwired for your fall campaign. The stakes are too high not to be at your best.