Grassroots campaigns are built by passionate individuals coming together to make a difference for their communities. However, even the smallest grassroots advocacy campaigns have evolved in recent years, relying on new strategies to spread awareness and attract supporters.
Successful grassroots advocacy campaigns rarely come together without dedicated organization and planning. Whether your goal is to educate the public or persuade elected officials to a certain way on upcoming legislation, you’ll need the right resources and strategies backing your campaign. Today, for most grassroots campaigns, those resources and strategies revolve around technology.