Picture this: Your local lawmaker is slated to vote on an issue. The vote relates directly to your nonprofit’s cause. And you and your supporters want your voices heard.
If you’re in this position, an advocacy campaign is just the thing for you!
But maybe you’re new to the idea of an advocacy campaign or just need a refresher.
Put simply, an advocacy campaign is focused on one overarching goal—to inspire political change through awareness raising and targeted communication to decision-makers who you want to care about your cause. This push for change can be aimed at the local, state, or national level.
As a leader at your advocacy organization, you know the importance of running energetic, dynamic campaigns to build momentum and keep excitement high all the way until election day. Of course, you also know that your volunteers, while dedicated, are a limited resource and their door-to-door canvassing efforts can only cover so much ground during election season. But the right canvassing tips can make those limited interactions much more meaningful.
Effective canvassing has the power to sway elections, expand your organization’s support network, and earn donations that can help further your mission. Canvassing has also transformed over the years in response to new technology and the challenges of COVID-19.