The more people that support your cause, the more successful your campaign will be.
The reasons are clear:
- Popular support makes it more likely that you will bring about the change you are looking for. I.e. Elected officials will sit up and take notice.
- More avenues for growth: Each supporter comes with their own circle of friends and family—AKA, more potential supporters. There are few things more convincing than the opinion of someone you know well.
Peer-to-peer marketing is a cost-effective way to spread the word about your cause, and grassroots campaigns are uniquely suited towards it.