Top 3 Peer-to-Peer Fundraising Takeaways We Learned at BBCon 2018

ByGrassroots Unwired

Top 3 Peer-to-Peer Fundraising Takeaways We Learned at BBCon 2018

This year Grassroots Unwired brought their biggest team yet to Blackbaud’s annual customer conference in Orlando, Florida.

Just in case your head is still spinning from attending inspirational keynotes, product roadmap sessions and intensive report-building sessions, we distilled the top three takeaways for peer to peer fundraisers:

  1. A trend that may continue into 2019 is a shift toward walk events. While running, cycling and endurance fundraising events have seen a decrease in revenue since 2012, walk events have actually grown 5% in the same time period. This shift is most likely due to a walk event’s accessibility, which allows team captains to recruit more supporters per event and ultimately, raise more funds.
  2. Millenials are moving away from traditional donation channels, (think: giving to institutions via planned giving) to DIY and crowdfunding which are typically not event-based or driven by the organization. Only 18% of fundraisers want to support national causes showing a significant downmarket shift.
  3. Peer-to-Peer fundraising still beats the ROI of traditional fundraising efforts like direct mail and email for acquisition of new donors. Events in particular can be a great opportunity to galvanize your supporters and engage them year over year to cultivate them into your top donors.

If you missed checking out our sponsor booth, you can learn more about our integration with Blackbaud here.

– Written by Cynthia León, Grassroots Unwired VP of Business Development

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